Logiq Blog

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Insights for cause-driven organisations and civic leaders on how influence really works today. Discover why campaigns fail in echo chambers and learn about Impact Engineering methods that reach new mainstream audiences.

Digital Maturity, Readiness Assessment, Change Management, Non-Profit Strategy

Still Reeling From The Ad Ban? A No-Nonsense Readiness Audit To Help You Move Forward

2025-10-14

Alexander H

Digital Maturity, Readiness Assessment, Change Management, Non-Profit Strategy

Still Reeling From The Ad Ban? A No-Nonsense Readiness Audit To Help You Move Forward

2025-10-14

Alexander H

Digital Maturity, Readiness Assessment, Change Management, Non-Profit Strategy

Still Reeling From The Ad Ban? A No-Nonsense Readiness Audit To Help You Move Forward

2025-10-14

Alexander H

TTPA, Digital Strategy, Marketing, Platform Risk

What European NGOs Lost This Week

2025-10-06

Alexander H

TTPA, Digital Strategy, Marketing, Platform Risk

What European NGOs Lost This Week

2025-10-06

Alexander H

TTPA, Digital Strategy, Marketing, Platform Risk

What European NGOs Lost This Week

2025-10-06

Alexander H

Political Comms, Data, Strategy

How Zohran leverages audience insights

2025-09-29

Tom Greenwood

Political Comms, Data, Strategy

How Zohran leverages audience insights

2025-09-29

Tom Greenwood

Political Comms, Data, Strategy

How Zohran leverages audience insights

2025-09-29

Tom Greenwood

Organic, Social Media, NGO, EU

After October: How NGOs and Political Parties Win Without Paid Ads

2025-09-18

Tom

Organic, Social Media, NGO, EU

After October: How NGOs and Political Parties Win Without Paid Ads

2025-09-18

Tom

Organic, Social Media, NGO, EU

After October: How NGOs and Political Parties Win Without Paid Ads

2025-09-18

Tom

branding, EU, disinformation, echo chambers

Europe’s Information War Is Really a Clash of Philosophies

2025-09-10

Tom Greenwood

branding, EU, disinformation, echo chambers

Europe’s Information War Is Really a Clash of Philosophies

2025-09-10

Tom Greenwood

branding, EU, disinformation, echo chambers

Europe’s Information War Is Really a Clash of Philosophies

2025-09-10

Tom Greenwood

digital regulation, audience expansion, impact engineering

Banning Political Ads Won’t Stop Disinformation. It Will Supercharge It

2025-08-07

Dirk Kunze

digital regulation, audience expansion, impact engineering

Banning Political Ads Won’t Stop Disinformation. It Will Supercharge It

2025-08-07

Dirk Kunze

digital regulation, audience expansion, impact engineering

Banning Political Ads Won’t Stop Disinformation. It Will Supercharge It

2025-08-07

Dirk Kunze

impact measurement, campaign effectiveness, narrative resilience

Apple just ruined someone's week...

2025-06-09

Dirk Kunze

impact measurement, campaign effectiveness, narrative resilience

Apple just ruined someone's week...

2025-06-09

Dirk Kunze

impact measurement, campaign effectiveness, narrative resilience

Apple just ruined someone's week...

2025-06-09

Dirk Kunze

AI, digital media, NGO communications

AI decides what people see?

2025-05-23

Dirk Kunze

AI, digital media, NGO communications

AI decides what people see?

2025-05-23

Dirk Kunze

AI, digital media, NGO communications

AI decides what people see?

2025-05-23

Dirk Kunze

populism, virality, perception management

Aesthetic Warfare and how we fight it

2025-05-12

Dirk Kunze

populism, virality, perception management

Aesthetic Warfare and how we fight it

2025-05-12

Dirk Kunze

populism, virality, perception management

Aesthetic Warfare and how we fight it

2025-05-12

Dirk Kunze

populism, NGO communications, narrative resilience

Populists win because the Civil Sector is still unprepared

2025-05-07

Dirk Kunze

populism, NGO communications, narrative resilience

Populists win because the Civil Sector is still unprepared

2025-05-07

Dirk Kunze

populism, NGO communications, narrative resilience

Populists win because the Civil Sector is still unprepared

2025-05-07

Dirk Kunze

audience targeting, algorithmic distribution, civic traction

Audience targeting in 2025: How NGOs reach beyond their base

2025-01-24

Tom Greenwood

audience targeting, algorithmic distribution, civic traction

Audience targeting in 2025: How NGOs reach beyond their base

2025-01-24

Tom Greenwood

audience targeting, algorithmic distribution, civic traction

Audience targeting in 2025: How NGOs reach beyond their base

2025-01-24

Tom Greenwood

messaging, audience framing, traction systems

Message packaging decides traction

2025-01-21

Dirk Kunze

messaging, audience framing, traction systems

Message packaging decides traction

2025-01-21

Dirk Kunze

messaging, audience framing, traction systems

Message packaging decides traction

2025-01-21

Dirk Kunze

echo chamber, polarization, persuasion

Shouting Louder Backfires Online

2025-01-17

Tom Greenwood

echo chamber, polarization, persuasion

Shouting Louder Backfires Online

2025-01-17

Tom Greenwood

echo chamber, polarization, persuasion

Shouting Louder Backfires Online

2025-01-17

Tom Greenwood

elections, digital influence, persuadable audiences

Romania’s Election Shows the Real Rules of Influence

2024-12-15

Dirk Kunze

elections, digital influence, persuadable audiences

Romania’s Election Shows the Real Rules of Influence

2024-12-15

Dirk Kunze

elections, digital influence, persuadable audiences

Romania’s Election Shows the Real Rules of Influence

2024-12-15

Dirk Kunze

civil society, impact engineering, data culture

Why Civil Society Needs More Nerdy Discussions

2024-12-05

Tom Greenwood

civil society, impact engineering, data culture

Why Civil Society Needs More Nerdy Discussions

2024-12-05

Tom Greenwood

civil society, impact engineering, data culture

Why Civil Society Needs More Nerdy Discussions

2024-12-05

Tom Greenwood

populism, media strategy, traction systems

Populists Win Because They Study Audiences. Civil Society Does Not

2024-11-26

Dirk Kunze

populism, media strategy, traction systems

Populists Win Because They Study Audiences. Civil Society Does Not

2024-11-26

Dirk Kunze

populism, media strategy, traction systems

Populists Win Because They Study Audiences. Civil Society Does Not

2024-11-26

Dirk Kunze

social media, message testing, NGO communications

Boosting Without Strategy Is Wasted Money

2024-11-19

Tom Greenwood

social media, message testing, NGO communications

Boosting Without Strategy Is Wasted Money

2024-11-19

Tom Greenwood

social media, message testing, NGO communications

Boosting Without Strategy Is Wasted Money

2024-11-19

Tom Greenwood

populism, digital campaigning, traction engineering

Trump’s Victory Was Not About One Man. It Was About Media Logic

2024-11-12

Dirk Kunze

populism, digital campaigning, traction engineering

Trump’s Victory Was Not About One Man. It Was About Media Logic

2024-11-12

Dirk Kunze

populism, digital campaigning, traction engineering

Trump’s Victory Was Not About One Man. It Was About Media Logic

2024-11-12

Dirk Kunze

donor strategy, impact metrics, NGO effectiveness

Too Many Projects. Too Little Impact

2024-10-31

Tom Greenwood

donor strategy, impact metrics, NGO effectiveness

Too Many Projects. Too Little Impact

2024-10-31

Tom Greenwood

donor strategy, impact metrics, NGO effectiveness

Too Many Projects. Too Little Impact

2024-10-31

Tom Greenwood

cultural influence, narrative traction, societal norms

Nice Porn... or Why Ignoring Culture Means Losing Influence

2024-10-29

Dirk Kunze

cultural influence, narrative traction, societal norms

Nice Porn... or Why Ignoring Culture Means Losing Influence

2024-10-29

Dirk Kunze

cultural influence, narrative traction, societal norms

Nice Porn... or Why Ignoring Culture Means Losing Influence

2024-10-29

Dirk Kunze

digital marketing, narrative warfare, civic resilience

Disinformation Is Not Magic. It Is Digital Marketing

2024-10-24

Tom Greenwood

digital marketing, narrative warfare, civic resilience

Disinformation Is Not Magic. It Is Digital Marketing

2024-10-24

Tom Greenwood

digital marketing, narrative warfare, civic resilience

Disinformation Is Not Magic. It Is Digital Marketing

2024-10-24

Tom Greenwood

disinformation, user experience, traction systems

Fake News Is Fun. That Is Why It Wins

2024-10-17

Dirk Kunze

disinformation, user experience, traction systems

Fake News Is Fun. That Is Why It Wins

2024-10-17

Dirk Kunze

disinformation, user experience, traction systems

Fake News Is Fun. That Is Why It Wins

2024-10-17

Dirk Kunze

polarization, NGO strategy, audience traction

Polarization Isn't Just Algorithms. It's Your Funding Model Too

2024-10-10

Tom Greenwood

polarization, NGO strategy, audience traction

Polarization Isn't Just Algorithms. It's Your Funding Model Too

2024-10-10

Tom Greenwood

polarization, NGO strategy, audience traction

Polarization Isn't Just Algorithms. It's Your Funding Model Too

2024-10-10

Tom Greenwood

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Make your organization part of the solution.

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The volume of people engaging with your ideas determines how those ideas flow and grow and shape the future

The volume of people engaging with your ideas determines how those ideas flow and grow and shape the future

The volume of people engaging with your ideas determines how those ideas flow and grow and shape the future