IMPACT ENGINEERING
Impact Engineering is a methodology to rebuild cohesion in societies that are breaking apart. Because most communication fails where it matters most: moving the people who don’t agree with us already.
PROBLEM
Digital changed everything
Digital tech transformed politics and culture - but public sector communication didn’t evolve with it. The internet is built to connect products with consumers, not to spread information, Using old strategies with new tech creates polarisation.
CHALLENGE
Today, ideas don’t flow because they’re true.
They flow because they’re built for how people feel and scroll. User experience is everything and most government and civil society messaging just doesn’t mesh with what users are looking for online.
COMPLICATION
Why this matters
Imagine if almost everything currently being done to safeguard the planet, safeguard human rights and protect against social decline was actually making the polarisation problem worse?
Existing targeting (and strategy) exacerbates polarization by only serving ideas to people who like them.
Without mainstream traction, change doesn't scale. Fragmentation gets worse.
The mainstream becomes more vulnerable to disinformation and populism.
SOLUTION
Impact Engineering shapes social cohesion in the world that exists now.
Impact Engineering rebuilds macro social consensus around the narratives that bind society together
IMPACT ENGINEERING
CULTURE, SPACE & AUDIENCE MAPPING
We understand where people are on the issues, what’s being aid already, and where the maximum possible potential lies for your organisation to expand wider social support.
Audience first strategy (We start wit h them, not us.)
We dive deep into what their values are, what they’re into, what language imagery, ideas and people resonate, and we design communications to work for them.
Targeting Innovation (We break the algorithmic trap.)
We take targeting out of the platforms hands. We target for social impact and macro sentiment change, instead of for easy sales (or likes) from existing customers (or supporters)..
DATA driven experimentation
We constantly test different message and different audiences to optimise targeting and strategy for lasting social impact. We use the latest digital techniques to ensure the greatest possible impact.
Impact architecture
We measure traction, not vanity metrics. We help you understand what really
matters, and we help you ensure your media budget counts.
© Logiq Media, 2024 | A project of Idea Dept
