If you’re boosting your posts as an NGO, how do you know you’re getting the most possible impact for your money?

Right now, a lot of places just click “boost” and they accept whatever numbers they get back – they think the only way to get more views is to spend more money.

But it’s possible to do so much more to make sure your ideas are creating the impact they need to.

For example, you can experiment with the way you present your ideas and you can experiment with the people you target.

In an experiment we did with a human rights NGOs in MENA, we got 97% better engagement with the same message just by changing the way we said it.

It’s not about changing the meaning of your message – it’s just about saying it in a way that connects with people more effectively.

In another larger experiment, we got an average of 507% better organic engagement across 30+ posts from one month to the next.

It doesn’t cost you anything extra and over time, these kinds of gains are what create the change that counts.