rethinking digital.
reBUILDing TRUST
With diverse backgrounds in media, politics, advertising & behavioral science, we are united by a shared belief that current responses to social decline are fundamentally inadequate, and that, with our collective experience, we offer vitally important new solutions
our origin
We grew out of a shared concern for how digital tech has destroyed trust and enabled disinformation. These are technical and strategic challenges with clear mechanics that have rendered old style media campaigns obsolete.
our values
There’s nothing more important for the future than rebuilding trust, cohesion and shared values. We only partner on projects that count.
Impact must be quantifiable. All our projects begin and end with clear, quantifiable social impact objectives.
With an experimental mindset, it’s not about whose idea wins — it’s about what works. Ideas are easy; it’s testing that proves their value.
Dirk Kunze
Dirk has 20+ years experience in the politics, media, business and NGO worlds. He has been a change manager in the German Parliament, CEO of the Dutch Media Development NGO “RNW Media” and COO of the largest independent commercial media outlet in the Middle East.
MBA
Management
Fundraising
Operations
Alexander Hegelund
Alex specialises in data driven impact. He has run systems, products and performance marketing for Kayak and Momondo as well as tech start-ups big and small..
Strategy
Data
Marketing
Systems
Antoinette Bou Gebrael
Antoinette brings 20 years in marketing strategy and business development with some of the biggest brands in MENA region, as well as EU ECHO, Oxfam and IRI.
Marketing
Branding
Project Management
Events
Tom Greenwood
Tom has led strategy and creative projects for brands including Apple, UN OHCHR, Action Aid, the BBC, Channel 4, Vice and the Guardian. He translates new media innovation from the private sector into effective digital responses to disinformation, polarization and climate skepticism.
Strategy
Advocacy
Marketing
Content
Jonathan Lang
Jon brings 20+ years in branding, marketing, comms, creative, activation and culture with brands including Orsted, Coca Cola, Amazon, Diageo and Carlsberg. For the last five years he's been leading innovation in green transition and ESG comms.
Strategy
Branding
Marketing
Activation
Isam Uraiqat
Since 2013, Isam has strategized 100s of millions of online engagements as the executive director of Al Hudood, the Middle East’s equivalent of “the Onion.” He brings a wealth of experience engaging mainstream audiences with politics ideas.
Media
Branding
Content
Activation
Maysa Sabra
As Logiq CFO, Maysa runs budget planning and finance management. Previously she worked with Terre des Hommes, the Friedrich Naumann Foundation and Raseef22.
CFO
Finance
HR
Reporting
